May 28, 2017

Atta with Multigrains: A newcomer to India

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ITC is one of India’s foremost private sector companies. Its multi-business portfolio includes food and brands such as Aashirvaad.

Atta with Multigrains has just been launched under this brand. “Atta” is the flour used to make most South Asian flatbreads, such as chapati, roti, naan and puri.

The new “atta” integrates a mix of six different grains – wheat, soya, channa, oat, maize & psyllium husk. Loaded with extra fibre and low in saturated fat, it was designed as another healthy option to choose from.